It’s honesty time around here.
I have been struggling with the goals, vision, and general management of this blog for almost a year now. Prior to that I pretty much neglected the blog for the 8 months that my husband and I were engaged, because it was just too overwhelming to balance work, planning a wedding, and blogging.
Since I have returned, I have attempted to get the blog back to what it used to be… but something is missing. And I know what it is. It’s COMMUNITY.
Recently I was reading through (very) old posts, and I noticed a theme: lots and lots of comments. When I started out, I managed to find myself in a community of amazing wedding bloggers without whom this blog would not have gone anywhere. They supported me, encouraged me, and they got me through the difficult times. (Blogging may seem easy but believe me, it isn’t.)
I’ve realized now that it wasn’t about the mutual promotion that we gave each other, or about what we could do for each other, it was just about being with one another in the process. I don’t miss the comments because they made me look good. I miss them because I felt like someone was reading, someone cared.
You see, the wedding blogging world is very different from the world of other bloggers. Our target readers are brides (and grooms, but more often brides) planning their weddings. They are a transient audience. Once their wedding is over, they have no need for us anymore. There is always, of course, the wedding-obsessed single girl with no boyfriend in sight (like I once was) but even she will eventually find her man, get married, and the obsession will fizzle out.
I write this blog for brides. I originally intended it, and still intend it to be a resource for planning music for your wedding day. I don’t want to be a cookie cutter wedding blog, and try to be like everyone else, because my goals for this blog are different from the goals of the average wedding blog. But as I struggle with this, and as I try to “reinvent the wheel” (so to speak) on a regular basis, continually writing about wedding music, there is a bigger issue at hand. Who is listening? Who is with me?
So, with all that said, I will not be posting for the next couple of weeks or so. Instead, I will focus all my blogging energy on going out to find the community I once had, and lost. I will be commenting, tweeting, facebooking, etc. to support, encourage, and promote my fellow wedding bloggers. Because community is a two-way street. I was the one who dropped the ball, walked away from it for months, and then selfishly expected it to be tossed back to me when I returned.
So here I come, wedding bloggers. Just know that I’m not doing it because I need you to promote me back, I’m just doing it because I don’t want to be alone in this.
And for the rest of you, look for me on social media, and for some amazing inspiration from my colleagues.